I’m Katie D. McMillan.
I research, write, and strategize with healthcare companies.
Customized Consulting Services
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B2B Healthcare Content
I leverage my 15 years in the healthcare industry to write clear and compelling marketing content for healthcare companies.
I raise your professional profile through improved website copy, strategic content marketing, company thought leadership pieces, white papers, and more to win clients, establish your brand in the market, and stand out among competitors.
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Research & Strategy
I love to pop open my laptop and dig into Pub Med, Google Scholar, and other sources of unbiased truth.
I uncover trends in verticals, (Ex: evidence-based digital obesity treatment), opportunities for market growth (Ex: which state Medicaid plans cover lactation consultants), and across products (Ex: who’s who in direct to consumer telehealth) so you can work smarter, not harder. (Leave the hard work to me.)
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B2C Healthcare Content
I combine empathy, humor, and knowledge to craft evidence-based consumer health content that resonates with your audience.
Content is a major way that customers come to connect with your mission, your value, and your product. I build trust and loyalty through blog posts, in-app articles, UX copy, and email campaigns.
Allow Me to Introduce Myself
I started my career in Washington DC working for a global health company where I realized I wanted to dedicate my career to helping others. I moved to North Carolina in 2011 to earn my MPH at UNC-Chapel Hill. During the course of my studies I became interested in how technology could improve healthcare delivery and entrepreneurship. This led to working at a software development agency and eventually running their health tech portfolio (25% of company revenue.) I was recruited to Duke University Healthcare System where I built a team to work with researchers, doctors, and entrepreneurs to solve healthcare problems through smart tech and beautiful design.
In 2020 I set up Well Made Health to share my expertise in communications, product, and healthcare technology. I’m passionate about providing high-value services for smart, innovative, growing companies. I love working collaboratively as part of your team and having fun along the way. I believe companies need to celebrate their wins and share stories with customers and industry alike.
I am passionate about evidence-based interventions to advance health equity, improve medical practice, and deliver care that the modern patient desires. I’m also a champion for women’s health, a mom of two, a voracious reader, and lover of peanut butter.
Are you my ideal client?
I prioritize working with female-led companies serving women’s healthcare needs.
Early Stage Companies
You are either bootstrapped or have some seed funding, a few employees, and a product on the market. You are ready to take your business up a notch, and require some short-term extra expertise in digital product strategy, women’s health research, or communications.
Growth Mode Companies
Your business is gaining traction and revenue. All (existing) hands on deck is not enough. You’re in growth mode and need help meeting the demands of your users, fans, and investors. You need someone to work side by side with your team for at least 3 months to meet your next goal.
Contact Me
You: Interested in working together.
Me: Excited and curious!
Send me a message about your professional needs and I’ll set up a time for us to connect.
What People Are Saying
“Katie is an amazing combination of smart, creative, and passionate. She is energetic, incredibly knowledgeable, insightful, and is an asset to any organization fortunate enough to work with her.”
— Michael Docktor, MD, CEO - Dock Health
“Katie is a brilliant problem solver and strategic thinker. She has an intense desire to create positive change in business and the world at large. ”
— Ellen Gowdy, CEO, Curious
“Katie understood the purpose of this tool (an app), understood the cost constraints, and offered a solution that was better than I could have imagined.”
