Client Story:
Self Care Catalysts
The Client: Self Care Catalysts
Self Care Catalysts is a digital health company (acquired by Alira Health.) Their primary product, Health Storylines, is a patient-provider-research platform for real world data collection, patient monitoring, patient engagement, disease registration, and decentralized clinical trials.
The Challenge:
In the spring of 2022, Self Care Catalysts was moving into a busy conference and business development season. The company had a strong history of beneficial collaborations with pharmaceutical companies, patient advocacy groups, and researchers. In order to meet their upcoming event needs, SCC required additional writing support to create content marketing pieces for distribution at events and on their website to demonstrate their expertise in the field.
The Solution:
Over the course of four months, Katie worked with the SCC team to create reusable case studies, blog posts, and white papers to document the stories and successes of the Health Storylines app, as well as curate thought leadership around digital health.
Self Care Catalysts One Pager
Blog Post: How Health Storylines Supports Decentralized Clinical Trials
Blog Post: Patient are not Trained to be Patients
Blog Post: When You Know the Whole Story, It’s Easier to Treat the Whole Patient
Blog Post: The Comorbidity Conundrum: How Digital Solutions can support patients with mental and physical health needs
Blog Post: Examining Your Patient Education Program Maturity Status
Case Study: How Health Storylines is used for Veteran Prostate Cancer Patients
Case Study: Reducing Asthma Health Disparities in Atlanta
White Paper: Real World Evidence is Incomplete Without the Patient Voice
White Paper: The Value of Patient Generated Data for Clinical Trials
Multiple pieces of content were distributed in print at conferences, while others are pending publication on an updated website.
“Katie was able to create substantive content with little involvement from our busy team. She delivered on time every month and generated a deep reservoir of pieces for us to pull from over the next year.”
Shameni Selvarajah, Scientific Evidence, Self Care Catalysts